This Privacy Policy provides details on the collection, usage, and sharing of your personal information when you visit or make a purchase from https://whatcheese.com/ (referred to as the "Site"). For further information or to request modifications, deletions, or a report of your personal data collected by us, please contact us via email at [email protected].
Collection of Personal Information
Upon your visit to the Site, we automatically gather specific details about your device. This encompasses information regarding your web browser, IP address, time zone, and select cookies installed on your device. Moreover, as you navigate the Site, we accumulate data pertaining to the specific web pages or products you view, the websites or search terms that led you to the Site, and details about your interactions with the Site. This automatically-collected set of information is referred to as "Device Information."
We employ various technologies to collect Device Information, including:
- Cookies: These are data files placed on your device or computer, often containing an anonymous unique identifier. For more details about cookies and instructions on how to disable them, please refer to http://www.allaboutcookies.org.
- Log files: These files track actions on the Site, capturing data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels: These electronic files record information about your browsing activities on the Site.
Additionally, when you initiate a purchase or attempt to do so through the Site, we collect specific details from you. This includes your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This set of information is referred to as "Order Information."
In this Privacy Policy, when we mention "Personal Information," we are encompassing both Device Information and Order Information.
Utilization of Your Personal Information
The Order Information collected is primarily employed to fulfill orders placed through the Site. This includes processing payment information, coordinating shipping, and delivering invoices and/or order confirmations. Furthermore, we leverage this Order Information to:
- Communicate with you,
- Evaluate our orders for potential risk or fraud, and
- Provide you with information or advertising related to our products or services, aligning with your expressed preferences.
In addition, the Device Information we collect serves various purposes, such as:
- Screening for potential risk and fraud, with a particular focus on your IP address,
- Engaging in targeted advertising, and
- Enhancing and optimizing our Site more broadly. This involves generating analytics to understand how customers browse and interact with the Site, as well as assessing the effectiveness of our marketing and advertising campaigns.
Sharing of Your Personal Information
We disclose your Personal Information to third parties to facilitate the utilization of the information, as outlined earlier. For instance, we utilize Google Analytics to gain insights into how our customers navigate the Site, and you can review Google's practices regarding your Personal Information at: https://www.google.com/intl/en/policies/privacy/. If you wish to opt-out of Google Analytics, you can do so here: https://tools.google.com/dlpage/gaoptout.
Furthermore, we may share your Personal Information in compliance with applicable laws and regulations, in response to a subpoena, search warrant, or other lawful requests for information that we receive, or to safeguard our rights.
Behavioral Advertising
As outlined earlier, we utilize your Personal Information to deliver targeted advertisements or marketing communications that we believe may align with your interests. For a comprehensive understanding of how targeted advertising functions, you can refer to the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
If you wish to opt out of targeted advertising, you can use the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Furthermore, you have the option to opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
It's important to note that we do not modify our Site’s data collection and usage practices in response to a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you possess the right to access the personal information we have about you and to request corrections, updates, or deletions of your personal information. To exercise this right, please reach out to us using the contact information provided below.
Furthermore, if you are a European resident, it is important to acknowledge that we process your information to fulfill contracts we may have with you (such as processing orders through the Site) or to pursue our legitimate business interests outlined above. Additionally, please be aware that your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention
Upon placing an order through the Site, we will retain your Order Information for our records unless you request its deletion.
Changes
We reserve the right to update this privacy policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more details about our privacy practices, to address any questions, or to make a complaint, please contact us via email at [email protected] or by mail using the provided details below:
WhatCheese
[Re: Privacy Compliance Officer]